Thursday, February 21, 2008

Travel Site Rankings

Took another look at the Quantcast travel site rankings again and noticed some big gainers and losers since August. Kayak and Farecast have increased their ranking by 30%, while Yapta and SideStep have dropped by over 200%. Not sure how Quantcast rankings for these companies compares to Compete, Alexa and others but interesting to see the movement.

Update: Peter Daams over at TravellersPoint pinged me with their ranking... 17,118, which puts them just behind Mobissimo.

Update II: Some have understandably argued that the data is flawed. It is hard to compare sites with the free tools out there. In fact, to get a sense of the challenges, check out Marcelo's Seattle Start-Up Index that combines Alexa and Compete - you can see some rank higher on Alexa and lower on Compete than other companies. One way to improve Quantcast's accuracy is to get quantified.

Also, just to make it easy, check for yourself:
Priceline - http://www.quantcast.com/priceline.com
Hotwire - http://www.quantcast.com/hotwire.com
SideStep - http://www.quantcast.com/sidestep.com
Kayak - http://www.quantcast.com/kayak.com
Farecast - http://www.quantcast.com/farecast.com
FareCompare - http://www.quantcast.com/farecompare.com
AirfareWatchDog - http://www.quantcast.com/airfarewatchdog.com
Mobissimo - http://www.quantcast.com/mobissimo.com
Yapta - http://www.quantcast.com/yapta.com
DoHop - http://www.quantcast.com/dohop.com

(Disclosure: I work for Farecast.)