Searchnomics
Brian Smith of SingleFeed and ComparisonEngines moderated a Travel Search panel, including me (representing Farecast), Drew Patterson of Kayak and Sam Shank of SideStep, at the Searchnomics Conference today. (Brian is a fantastic moderator by the way.) He asked the question: "Why have travel search engines grown so significantly as of late?" Curious what you think? There are likely multiple factors, perhaps including:
1) Users increased likelihood of shopping with aggregators and booking directly with supplier websites (travel search model supports this behavior)
2) Supplier support of the channel (in the form of referral compensation)
3) Strong online advertising budgets of travel companies (spending on TSEs)
4) Higher travel search monetization levels (fuels paid traffic growth at postive contribution)
1) Users increased likelihood of shopping with aggregators and booking directly with supplier websites (travel search model supports this behavior)
2) Supplier support of the channel (in the form of referral compensation)
3) Strong online advertising budgets of travel companies (spending on TSEs)
4) Higher travel search monetization levels (fuels paid traffic growth at postive contribution)
posted by Mike Fridgen at 4:20 PM
Links to this post:
Create a Link
<< Home