Unmanaged Roadwarriors

I found an interesting stat while reading Diane Clarkson's blog, "39 percent of travelers who take 10 or more business trips per year do not have a managed travel provider. And this number doesn’t include those business travelers who take between 1 – 9 business trips per year." This is based on the Jupiter Research Frequent Travelers' survey.

Seems to me this segment is best served by meta-search players today, Kayak, SideStep, Farecast, etc., not the OTAs due to the great filtering functionality that helps unmanaged business travelers filter down to the right times, stops, airlines, etc. However, Orbitz recently built out a microsite, Tools For The Road Warrior, dedicated to highlighting features and providing relevent content to these important customers.