Group Travel Metrics

Josh Herst, CEO of TripHub, shares some interesting group travel metrics in his post titled A Look at TripHub Groups. Interesting to see that weekend getaways with friends dominates as the trip type planned on TripHub. A majority of these group trips are booked on the OTA (Expedia, etc.) sites today and clearly people booking through these channels do not have access to the collaboration tools provided by TripHub. In my eyes, there is clearly an opportunity here. (Disclosure: I'm an advisor to TripHub.)