Philip's Travel 2.0 thoughts
Philip C. Wolf, President and CEO of PhoCusWright, an independent travel, tourism and hospitality research firm, sent an email to subscribers yesterday titled "Travel 2.0 Confronts the Establishment". Philip is the "godfather", or some other cool title, of online travel. He has been covering this space since the beginning and has helped us all to define it. Here are some interesting excerpts from his email:
"Travel 1.0 started around 1995; it was characterized by the shift from offline to online reservations and was dominated for a decade by three things: price, price and price. Name your price, find the lowest price, price guarantees, 24 hours a day, 7 days a week. Price drove online adoption in historic proportions."
"Travel 2.0, our industry's collective fulfillment of Web 2.0, embodies how companies can differentiate themselves in a vast, dynamic space. New travel researching and planning approaches are empowering consumers in unprecedented ways. As was the case with Travel 1.0, this phenomenon is not entirely about technology; rather, 2.0 is focused on solving big problems for all types of travel customers by exploiting the latest advancements."
Travelers are keen to take control and find/create the perfect trip, not just the cheapest trip. Here's a sampling of Travel 2.0 at work:
*Social travel's surge takes networking and CRM to new levels
*Personalized user-generated editorial profoundly impacts purchasing behavior
*Reaching customers "beyond the browser" opens opportunities
*Mapping, mash-ups and tagging resonate with travel buyers
*Grass root adoption of real-time collaborative tools like wikis, blogs, bots and gadgets
*Metasearch – scorned by many while heralded by others – won't go away
*Vertical search embeds travel features and profiling to attract more qualified eyeballs
*RSS comes of age and influences travel distribution
*Customer experiences online are significantly improved by RIA-based (Ajax, Flex) applications
*Hungry for electronic snacking?
More thoughts on this and which companies are bringing customers interesting solutions by leveraging these themes and technologies in a future post...
"Travel 1.0 started around 1995; it was characterized by the shift from offline to online reservations and was dominated for a decade by three things: price, price and price. Name your price, find the lowest price, price guarantees, 24 hours a day, 7 days a week. Price drove online adoption in historic proportions."
"Travel 2.0, our industry's collective fulfillment of Web 2.0, embodies how companies can differentiate themselves in a vast, dynamic space. New travel researching and planning approaches are empowering consumers in unprecedented ways. As was the case with Travel 1.0, this phenomenon is not entirely about technology; rather, 2.0 is focused on solving big problems for all types of travel customers by exploiting the latest advancements."
Travelers are keen to take control and find/create the perfect trip, not just the cheapest trip. Here's a sampling of Travel 2.0 at work:
*Social travel's surge takes networking and CRM to new levels
*Personalized user-generated editorial profoundly impacts purchasing behavior
*Reaching customers "beyond the browser" opens opportunities
*Mapping, mash-ups and tagging resonate with travel buyers
*Grass root adoption of real-time collaborative tools like wikis, blogs, bots and gadgets
*Metasearch – scorned by many while heralded by others – won't go away
*Vertical search embeds travel features and profiling to attract more qualified eyeballs
*RSS comes of age and influences travel distribution
*Customer experiences online are significantly improved by RIA-based (Ajax, Flex) applications
*Hungry for electronic snacking?
More thoughts on this and which companies are bringing customers interesting solutions by leveraging these themes and technologies in a future post...
posted by Mike Fridgen at 4:43 PM
Links to this post:
Create a Link
<< Home