Gnomedex 6.0 - Steve Rubel

Steve Rubel, of Edelman Public Relations, addressed best practices of how traditional marketers should approach bloggers, among other things, at Gnomedex this afternoon. He mentioned that one of the biggest issues is that "every marketer is too worried about giving up control". He quoted Friedman's book The World is Flat, "we're moving from command and control to collaboration and connectivity".

Some comments that were made by the audience on how to connect with bloggers:
- Demonstrate that you have read their blog
- Do not ask a blogger to blog about something they are obviously not interested in
- Do not expect them to write anything other than what they think

Update: Image above is from blaugh, the unoffical comic of the blogosphere.